'Takumi' is a fictional brand made for a finance class in one of Indonesia’s leading university. ‘Takumi’ is a Japanese word that means ‘artisan’, which signifies a food or drink made in traditional way using high-quality ingredients. The brand only sells Japanese tea-based drinks, and it’s also positioned as the ideal beverage to be gifted to someone else; the sleeve label of each cup provides a note section, for any message the sender wishes to say to their recipient.